Task 4: Plan a Corporate Video
Use the information gathered in your research about your target audiences’ preferences to plan a corporate video for The Henley College. Your video will need to appeal to your target audience in all the ways you identified in your research.
Your plan should consist of:
Summary: Complete Pre-Production for a Corporate Video for The Henley College
Deadline: 14th March 2014
Your plan should consist of:
- Production schedule: when will planning, production and editing take place?
- Script with voiceover talking about the college
- Storyboard of some good visual ideas
- Crew list – who does what
- Location reports and recces
- Graphics and SFX ideas list
- Actors/interviewees permission release forms
- Props list
- Sound& music list
Summary: Complete Pre-Production for a Corporate Video for The Henley College
Deadline: 14th March 2014
Below are some recruitment corporate videos from which you can get inspiration...
High production-value example
Use this video to get some ideas for yours. Pay attention to how the narration works and how it is structured. Look at what kinds of shots are used in different parts of the video.
Notice how the dialog sets up the scene straight away, talking about how decisions can effect children's life chances. Notice how it then suggests that GEMS is a good solution for helping your children. It then suggests that parents are important and massages their sense of involvment, contribution and perhaps ego.
Think about the types of shots used and the content of the different sections, and how they reinforce the narration. Emulating this practice in your own work should provide some good results. The sections of this video can be divided up like so:
1) Emotion based attention grabber - children's life chances
2) GEMS as the solution to helping children
3) Parents as important contributors
4) Staff as excellent professionals
4) Awards schools have won
5) Moral element
6) Happy children round-up
Notice how the dialog sets up the scene straight away, talking about how decisions can effect children's life chances. Notice how it then suggests that GEMS is a good solution for helping your children. It then suggests that parents are important and massages their sense of involvment, contribution and perhaps ego.
Think about the types of shots used and the content of the different sections, and how they reinforce the narration. Emulating this practice in your own work should provide some good results. The sections of this video can be divided up like so:
1) Emotion based attention grabber - children's life chances
2) GEMS as the solution to helping children
3) Parents as important contributors
4) Staff as excellent professionals
4) Awards schools have won
5) Moral element
6) Happy children round-up
Simple Corporate Video Example
This video does not feature a narration, but uses text onscreen instead. All of the shots used follow a similar method. It should be straightforward to produce if one were attempting to make a video similar to this one. There are many pans and tilts of locations around the business and few shots of anything else.
Another example video
This one's very generic. You can easily adapt the dialog in this video for most corporate productions. Note the fast rate of editing keeping the action flowing. Most of the shots are planned to be idealistic for postive emotive effect.